Monitoring key performance indicators (KPIs), sales or any other product data means working within an ecosystem where very often you will see metrics correlating with each other. When a normal correlation between two metrics is broken, we have reason to suspect something strange is happening.
As an example, take a look at anomaly.io analytics during its early days (a long time ago). In the graphic above, the new users are shown in green and the returning users in red. Clearly, something strange happens in the middle of November. Let’s use some techniques to find out more!
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